"Jean Louis Vignes came to Los Angeles in 1829, and set out the Aliso Vineyard of one hundred and four acres which derived its name, as did the street, from a previous and incorrect application of the Castilian aliso, meaning alder, to the sycamore tree, a big specimen of which stood on the place. This tree, possibly a couple of hundred years old, long shaded Vignes' wine-cellars, and was finally cut down a few years ago to make room for the Philadelphia Brew House."
"In 1853, free-and-easy customs were in vogue in Los Angeles, permitting people in the ordinary affairs of life to do practically as they pleased. There were few if any restrictions; and if circumscribing City ordinances existed — except, perhaps, those of 1850 which, while licensing gaming places, forbade the playing of cards on the street — I do not remember what they were."
"The sign was erected in 1923 and originally read 'HOLLYWOODLAND'. Its purpose was to advertise the name of a new segregated housing development in the hills above the Hollywood district of Los Angeles. Real estate developers Woodruff and Shoults called their development 'Hollywoodland' and advertised it as a 'superb environment without excessive cost on the Hollywood side of the hills.' They contracted the Crescent Sign Company to erect thirteen south-facing letters on the hillside. The sign company owner, Thomas Fisk Goff (1890–1984), designed the sign. Each letter was 30 ft (9.1 m) wide and 50 ft (15.2 m) high, and the whole sign was studded with around 4,000 light bulbs. The sign flashed in segments: 'HOLLY,' 'WOOD,' and 'LAND' lit up individually, and then as a whole. Below the Hollywoodland sign was a searchlight to attract more attention. The poles that supported the sign were hauled to the site by mules."