LOS ANGELES BREWING CO. EASTSIDE BEER / MAIER BREWING CO. BREW 102 — Advertisements in The Los Angeles Times: 1900 – 1979

Posted on October 3, 2021October 5, 2021 by Arthur Mullen

(top) -Image courtesy of Los Angeles Public Library, Shades of L.A. Collection, “Maier and Zobelein Brewery workers,” circa 1900

“The Maier Brewing Company started as the Ed. Preuss & Company Philadelphia Brewery in 1874. The following year, it became the D. Mahlstedt Company Philadelphia Brewery, and then the Maier & Zobelein Brewery, located in Los Angeles, in 1882. When Maier and Zobelein dissolved their partnership in 1907, the brewery became the Maier Brewing Company, located at 500 East Commercial Street, Los Angeles. Existing for several decades, the Maier Brewing Company was purchased by the General Brewing Company in 1971, but was later closed in 1974. Eastside Beer was bottled by Los Angeles Brewing Company, owned by George Zobelein, a former partner of Maier and Zobelein Brewery. After the two split in 1907, Zobelein named his new beer ‘Eastside’ since Los Angeles Brewing Company was located east of the Los Angeles River at 600 Moulton Avenue, and the 1920-2026 block of Main Street. The bottling facility was eventually sold and became the Pabst Brewery.”

September 19, 1900

September 19, 1900

August 25, 1911

August 25, 1911

June 25, 1933

June 25, 1933

January 22, 1950

January 22, 1950

July 17, 1955

July 17, 1955

September 8, 1955

September 8, 1955

June 14, 1959

June 14, 1959

December 27, 1959

December 27, 1959

March 2, 1969

March 2, 1969

August 14, 1969

January 4, 1970

January 4, 1970

-Excerpt and images courtesy of The Library of Congress, Chronicling America, The Los Angeles Times, 1900 – 1969

Shown is Eastside Brewery, located at 1920-2026 E. Main Street in Lincoln Heights.; The Beer Bill, put into effect on April 7, 1933, was the first step in dismantling the National Prohibition Act. A few months later, on December 5, 1933, the Twenty-First Amendment was ratified, completely repealing the act. Photograph caption dated March 17, 1933 reads, “Thousands of kegs are being washed, sterilized and soaked to tighten their joints as they are made ready to be filled by machinery that has lain idle for years and to be sent out when beer is legalized. The national brewing industry is expanding $100,000,000 on new equipment for immediate delivery, according to estimates by brewery experts, while the revenue yield to the government by taxation on beer is expected to reach $150,000,000 annually. The beer bill will become a law 15 days after it is signed by President Roosevelt.” -Image courtesy of the Los Angeles Public Library, Herald Examiner Collection, 1933

Eddie Maier (left), owner of the Maier Brewing Company of Los Angeles, samples a new batch of beer with his brew master. Photograph dated December 17, 1943. The Maier Brewing Company started as the Ed. Preuss & Company Philadelphia Brewery in 1874. The following year, it became the D. Mahlstedt Company Philadelphia Brewery, and then the Maier & Zobelein Brewery, located in Los Angeles, in 1882. When Maier and Zobelein dissolved their partnership in 1907, the brewery became the Maier Brewing Company, located at 500 East Commercial Street, Los Angeles. Existing for several decades, the Maier Brewing Company was purchased by the General Brewing Company in 1971, but was later closed in 1974. -Image courtesy of the Los Angeles Public Library, Herald Examiner Collection, 1960

Eastside Beer was bottled by Los Angeles Brewing Company, owned by George Zobelein, a former partner of Maier and Zobelein Brewery. After the two split in 1907, Zobelein named his new beer “Eastside” since Los Angeles Brewing Company was located east of the Los Angeles River at 600 Moulton Avenue, and the 1920-2026 block of Main Street. The bottling facility was eventually sold and became the Pabst Brewery. -Image courtesy of the Los Angeles Public Library, Shades of L.A. Collection, circa 1966

Published by Arthur Mullen

Roger Sherman, also of Connecticut, was known to have given one of the shortest speeches in history at a bridge dedication ceremony when he said, "I think it will hold up all right," while testing the strength of the bridge with one foot. View all posts by Arthur Mullen

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